On the 22nd & 23rd of June this year i attended IMATS London which stands for the International makeup Artist trade show! This exhibition also takes place in Sydney, Toronto, Los Angeles, New York & Vancouver once every year. This year it was in the Kensington Olympia National Hall. IMATS is a weekend long event were lots of different makeup brands attend to sell their products mostly at a discounted price! There are popular brands there such as Mac Pro, Nars, Make Up Forever, Inglot & Obsessive Compulsive Cosmetics just to name a few.
You don't have to be Makeup Artist to attend or to receive discount on products. Although there are lots of beauty & makeup seminars throughout the day that are aimed at professional makeup artists. There were also lots makeup demonstrations going on around different booths, my favourite was by altelier paris airbrush makeup, link below is to one that was amazing.
I travelled down with my mum on the train from Liverpool on Friday 21st June & we stayed at the gorgeous Shaftesbury Hotel - Best Western premier on Hogarth road kensington, which was only about 10 minutes away from IMATS.
Photo taken from google
When we arrived at IMATS everyone was given a large bag by the sponsor's of the event "Royal & Langnickel" brush company who also had a stand there. The whole day is just amazing I could go on about it all day, if you are slightly interested in makeup I would suggest you take a trip there next year & go, its honestly one of the best days! I had saved all year so that I could buy lots of new goodies for myself & for my kit.
Below are lots of pictures from IMATS weekend and a few photos of what I bought :-)
Below are photos of the products I bought that weekend at IMATS...
I done a Hugh haul while I was there, picking up some of my favourite things and also trying out some new products, such as Makeup forever HD foundation HD Concealer & their HD Primer, all for just £50 in a makeup forever clear case from the PAM booth. Next was a Freedom 10 square eyeshadow palette from Inglot that I had been wanting to get for a while, the discount was 35% that day at the Inglot booth. I also purchased some gorgeous new glitters from LA Splash & EyeKandy Cosmetics.
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